![]() Optimizing your Business Profile can help your business to rank higher on Google Maps and on the first page of Google Search results like these. Are you missing opportunities to rank? Get a free SEO audit with the LOCALiQ Website Grader! Convert more customers. A regular Google Business Profile alone doesnt offer much in the way of acquiring customers. They can find out where you are located and read your reviews-if they know to search your business name in the first place creative business name ideas here. But with an optimized Business Profile through your Google My Business account, consumers can discover you in keyword searches, call you, visit your website, research your products and services, view/contribute FAQs, request a quote, book an appointment, make a reservation, and more. Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics. How to optimize your Google Business Profile. Now that you see that optimizing your Google Business Profileis the key to getting found in local search, standing out above competitors, and winning customers online, its time to get to work on doing just that. |
![]() Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells. For example, if you're' a local security company and trying to attract businesses new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals. Ensure your website is mobile-friendly. Local and mobile search go hand in hand 61 of all Google searches are performed on mobile. Some of the most common ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information. In fact, near" me" searches on mobile have increased 250 since 2017. Make it easy for your prospects and customers by making your site mobile-friendly. Get inbound links with relevance and authority. Inbound links are compelling opportunities to boost your local SEO - every inbound link tells Google you're' a legitimate company, and inbound links can also raise your domain authority. |
![]() Having a category will increase your visibility in search engines since Google will match it to relevant queries. For instance, this can be Restaurant, Tech equipment, Bar, Coffee Shop, etc. Google has more than 4,000, categories, so it shouldnt be a problem finding your specific one. Additionally, you should add any category-specific services if youre offering them, like a vegetarian menu. The more information you include, the better your Google My Business SEO will be. Step 5: Add Your Business Location. Although this is optional, it is highly recommended for SEO. If you have a website or social media account for your business as well, its important that you use the exact same address in all places. If Google notices any inconsistencies in this regard, they wont hesitate to penalize you. And, if you offer delivery services, add that and the areas you deliver to. Step 6: Write a Google My Business Description. This doesnt refer to the description that appears under your businesss name on Google this is something that they provide and you cant make any changes. |
![]() That means there are potential consumers in your area who need what you offer. If theyre not finding you in local search results, theyre most likely finding your competitors. Why wouldnt you make the most of this free opportunity to bring customers directly to your front door? How to Get Started with Google My Business. If youre not sure whether you already have a listing with Google Business Profile formerly known as Google My Business, the first thing youll want to do is run a Google search on your business name to check. If your business has been around for a while, there may already be a listing associated with it. If thats the case, claiming it is easy. How to Find Claim Your GMB Listing. One of the easiest ways to claim your business is through Google Maps.: Open Google Maps. Type your business name into the search bar. Choose your business from the results. Click Claim this business. Select a verification option, and follow the steps you see on-screen. Need SEO Help? |
![]() Get weekly tips on how to optimize your website's' SEO, usability and conversion. Get our free courses right away to learn how to make your site rank higher. Subscribe for free SEO tips Privacy policy. 4 Responses to Improve local SEO with Google My Business a.k.a. |
![]() Ultimately, that means, if your Google My Business or Google Maps ranking sucks, youll be losing on many potential clients every month. What are Google My Business and Google Maps? First, lets begin with Google My Business. Google My Business is a free tool from tech giant Google that helps businesses control their online presence across different Google services, including Local Pack, Maps, Search, Knowledge Graph, and more. Using Google My Business, business owners can manage what info users see when searching for their entity across Google. This can include the official business name, contact information, products or services offered, location, operating hours, website, and photos. Google Maps, on the other hand, as most of you know, is a web mapping service that provides a detailed view of different geographical regions around the world. Google Maps is popularly used to get directions, explore, and find places and businesses. |
![]() Use this guide to ensure youve completed your Google Business Profile correctly and optimized all possible facets of the tool. Doing this will also give the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users. |
![]() Entrepreneur, Artist, and Online Visibility Strategist who helps companies create innovative campaigns to propel business to the next level. When it comes to local SEO search engine optimization, the main objective for most businesses is to be found at the top of Google Maps, as its where the majority of attention and clicks gravitate toward. |
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![]() Marketing agencies, for example, can add Telemarketing as a service or create a custom service like SEO. Operating Days and Hours. Next, you will need to add your businesss operating days and hours. Select all the days of the week that your store is open. Then, set opening and closing times per day that you set to Open. Messaging Through Google. Google has a feature that allows searchers to message you directly from your Google My Business listing. |